A thousand reasons why I love iPhoto


I was using Nokia 5233 before I changed my cell phone to iPhone 5. The main reason that I didn’t have a high requirement of cell phones was I could get access to a computer whenever I wanted. Cell phones to me were just for phone calls and text messages. I am trendy, but I never follow trends that are not necessary to me.

After I came to Australia, I find that handling streets’ names is actually a difficult thing for me. It is so easy to get lost. Then I started to think ‘is there anything like a map that I can follow?’ I observed that people are actually following navigation on their phones. I felt that it was time to use a smart phone, which can cater to the requirements of daily life in the modern world.

So I went to Vodafone and bought an iPhone5, which I am still using now. I am ashamed that for a long time after purchasing the iPhone5, I still kept to my habits, in that I only used it to call people and text people, besides following the navigation when I went out.

Over time, I feel if people want to add convenience to their daily lives, bringing progressive technological equipment with them is a must. The reason I have this feeling is maybe because the social structure here is too different from China. China has a large population; the average population per acre in Beijing is almost 6 times more than it is in Sydney. It means you always have friends surrounding you and can get favors from them whenever you need. But here in Sydney I am on my own for everything because my friends are living far away from me.

I always have a camera in my bag, so I can shoot whenever I want, to keep a record of still images. When I started to try to use the camera on my phone was when my camera was running out of power. The more I use my iPhone camera, the more convenience I find it adds to my daily life. images

Sometimes when I want to shoot something, I just use the shortcut way to open my iPhone camera. It saves time opening my bag, and finding the camera within the odds and ends that are in my bag. Time wasting is not a good idea when you want to capture stuff that could soon pass. However, it is not the worst thing that you waste time getting your camera out. The worst thing is when you want to shoot, but you just cannot find your camera. The fact is not everyone brings a camera with him or her, but everyone brings a phone.

The iPhone5 is equipped with high resolution and more automatic tech, to make sure the users can get good pictures every time they shoot. The phone also automatically adjusts the white balance, exposure, tone map, and autofocus. If you’re trying to snap an action shot, it can auto-stabilize by taking multiple shots and blending the sharpest parts into a single image. The iPhone camera is not as perfect as a single lens reflection camera, but it is enough to record the stuff happening around us.

Through other apps, such as Facebook and Instagram that be installed on the iphone5, I can share any photos I want in a timely fashion. Friends of mine can know where I am, what I am doing and whom I am with. Alongside this, iCloud as a backup device can help stock more pictures. Therefore, no matter where I am, I can get access to all my pictures that I shot, as long as there is a device and access to the Internet (not sure what you mean by ‘net’ here – Internet?)

The iPhone5 also provides users other functions to share things. AirDrop enables the phone to search for other apple products, as long as people are close enough to you, and you are allowed to be found by other people. After you get connected with other people, you can transfer any picture and document through Bluetooth. It helps you save data.

iPhone photography not only helps people make life easier, but also helps people get more fun by sharing. Journalists are actually taking advantage of it now. By sharing photos, they get a lot of good resources, which can help them work out new articles. I believe with more progress regarding phones with built in cameras, the various benefits for different areas are becoming increasingly possible for the future.


Is meta tag still important in Google search?

Most people think Google research depends on keywords meta tag, but truth to be told that Google has never used it. Before I talk about the search measurement changes in metadata, I would like to talk about the importance of metadata in searching information first.

Information is like stored in a library. If there is on metadata, the information would be searched out by people who need it. Instead, it can only be used by people who work in the library. Therefore, if a resource does not have any associated metadata information, there is a great chance that the information would be lost.

If you are a scholar, and have published a lot of essays. Imagining if someone is using the research you did without citing you, it would be an offence. Metadata provides data about you that can be used by the authors. Therefore, metadata is playing a key role in discovering your repository content.

Now Google does not use keywords meta tag in web ranking. A good example that was given by Google official was that ‘Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob’s site, Alice notices that Bob has copied some of the words that she uses in her “keywords” meta tag. Even more interesting, Bob has added the words “AliceCo” to his “keywords” meta tag. Should Alice be concerned?’ The answer you will get is no. This is because about ten years ago, search engines judged pages only on the content of web pages, and keyword meta tags was an area where someone could stuff often irrelevant keywords without typical visitors ever seeing those keywords. Because keywords meta tag was so frequently ignored, Google give up using it many years ago.

However, Google does use meta tag. Google Search Appliance has the ability to match meta data that already included the possible keywords meta tag. Google has ignored the keywords meta tag for years, but it doesn’t mean Google will ignore it all the time in the future.

Other opinion that meta tag information should be included in websites are as below.


Adoption of New Metadata

All SEOs should be at least mindful of, has developed a microsite called the Web Data Commons where they identify trends extracted from the Common Crawl corpus.


The Usual Searchspects

While Google keeps messing around with our tried and true understanding of the title and meta description they are still the most important meta tags for an SEO to prepare. Obviously, the on-page content is key, but if we can’t get them to click through then what is the point? In an upcoming post on the Poetry of SEO, Devin Asaro will talk about how to approach this copy so that it is engaging and elegant and mimics ad copy. For the time being let’s just dive into the usual searchspects.


Social Meta Tags

Social Media is obviously a great place for content discovery, but oftentimes the meta data created for Search is not enough to encourage people to click through therefore it is best to use the meta tags each social platform provides. These metatags are not about keyword stuffing at all, but rather grabbing people’s attention and getting them to click. We all know that the users of Google+ are primarily tech people, users on Facebook are busy stalking their ex-girlfriends and Twitter users are bombarded with timelines moving at the speed of thought. Let’s talk about the channel-specific metadata options.


OpenGraph tags

Facebook’s OpenGraph allows you to specify metadata to optimize how your content appears in a user’s timeline. The added benefit of using this data is that by creating an “Edge” in Facebook you can obtain some fantastic data about the users checking out your content via Facebook Insights. If you don’t use Open Graph tags Facebook will default to standard metadata.

Twitter Cards

Twitter Cards are simply Twitter’s answer to the Open Graph Protocol and you might have noticed them in the wild, but here’s a screenshot from Twitter’ documentation.


When is the next wave of mobile media revolution?

Steve jobs, who was once kicked out of Apple Inc. publicly and then came back when Apple Inc. was facing serious problems, wrote in his resignation letter that ‘I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.’

When that day came, no one was sure if Apple could continue creating mobile media legend.

Seteve Jobs reimagined what the smartphone could be and ushered the first iPhone in June, 2007. Before iPhone came to the world, Nokia, Samsung and Motorola were dominated the phone market for its fashionable exteriors. However, Steve Jobs, who deemed creativity as the reason of life would not satisfy the performance of handsets. Under the lead of Steve Jobs, Apple started to gather a team of 1000 employees to work on the highly confidential “ Project Purple”, which later created iPhone. The iPhone inspired a generation of copycats, and totally changed the game for mobile hardware and software.

Not only iPhone inherited the amazing design that only Apple products possess, but also installed the iOS operating system, which was the key element that could make iPhone innovated mobile media.

iOS is a mobile operating system developed and distributed by Apple Inc. originally unveiled in 2007 for the iPhone, now it has been extended to support other Apple devices , such as iPod, iPad and iPad Mini. The user interface of iOS is based on the concept of direct manipulation, using multi-touch gestures. Before iPhone landed, mobile media had existed for years, but the contents that could be displayed on users’ mobile phones were limited. The first truly viable mobile advertising medium is the availability of using iOS on iPhones.

With iOS operating system, 1) more Ad space is available now. Apple developers can incorporate ads into its applications. Besides, searching engines have more rooms for more paid advertisements. 2) Soft wares, like Youtube and Facebook and be downloaded through App store, numerous advertising opportunities are available with the popular use of Youtube and Facebook. 3) There is a chance that Passbook could be a trend. If it catches on, it could bring more opportunities for companies to connect with consumers through one-time coupons. All the possibilities are coming with the landing of iOS operating system.

However, when the iPhone changed behaviors of consumers, no matter in terms of people’s daily life or people doing business, it changed the way retailers interacting with customers on mobile media at the same time.

Steve Jobs has undoubtedly had a profound impact on the entire mobile system. When he resigned as the CEO of Apple Inc., does it mean Apple stopped being the creator of the legend of mobile system from then on?

A few months after iPhone 5 was released by the current CEO, Tim Cook, iOS system and Mac OS system developer, Scott Forstall, was fired by Tim Cook for he thought Forstall was not a good team player. Tim Cook thinks Apple’s innovation stems from highly collaboration. But Forstall is kind of like Jobs, full of individualism, and rarely people can work with him. As the CEO of Apple Inc., Tim Cook can decide whom he can fire, however, he could not control the Apple stock fell down because of Forstall’s left.

What’s the performance of the Apple that is under the leadership of Tim Cook now? iPhone 5 has drawn much of criticism for its lack of substantial changes from the prior generation. Apple map are full of mistakes for its new exploration and immature characteristics but urgent release. What else is like Siri is used to make fun by people.

Who can be a legend creator? A creative team leader or an excellent engineer? or a creative team leader who knows how to rein his suborators works with excellent engineers? When is the next wave of mobile media revolution? Can Cook with his harmony team that is considered by himself create another legend? What the public evaluate iPhone 5S and 5C after Tim Cook’s boring presentation? Or Steve Jobs’ pass away is the destiny of the Apple’s fallen and the sign of long years waiting before next “Jobs” appear?

When is the next wave of mobile media revolution?


Make the audience trust us

Trust used to be discussed in a relationship, either the relationship between you and your lover, or the relationship with your colleagues. Most people have experience feeling that it is hard to build trust, but easy to lose it. The more mistakes you make, the easier people loose trust in you. The more lies you tell, the harder it is to make people trust you again.

trust-tornWith the digital media coming to everyone’s life, the topic of trust is not restricted to relationships any more. We started to discuss how we can get trustworthy information from websites, and how websites can make people give trusts to them. I saw an article talking about the reasons that can make a website lose trustworthiness, and these reasons are listed below:

Too many ads or advertising in general.

Little or no original content.

Too much design and too little content.

No clear indication about the purpose of the site.

Comments are closed.

Hard to read.

Looks spammy.

You just know.

To be honest, I like advertisements, especially creative ads. Ads can be very informative, and tell you the latest shopping information. Sometime, ads can be a visual enjoyment for me, with a sexy woman or buff guy in a medieval artistic background, or breathing fresh air in hilly mountains. However, most of the time, I am surfing the net for information for my essays or some serious stuff. Imagine when you are serious with something, an ad with low quality just pop up, flashing and distracting your attention, you may get pissed off and started to question the quality of the website.

Great writers are always willing to put their articles on prestige website, cause they know they don’t have to worry no one will see their headlines. A website with little or no original content means its popularity is less ideal. Less popularity does not implicit the information is wrong, but people may doubt its reliability if it is not peer reviewed.

Some websites full of pictures, with only a few words on it. It is hard for people to understand what information the websites want to inform the audience. Such websites usually have a small number of reviewers, let alone the credibility issues that people would think about.

Websites are supposed to be clear about its purpose of existing. This is important to both the founders of website as well as the readers. For the founders, the main purpose of setting up a website is to make profit from it. No clear indication of information can decrease the reader number. Besides, readers may feel confused for its not cleared main point.

Some websites do not allow the readers to write comments below its contents. There are some considerations for closing the commentary. One is, the website is not designed to have an interactive way between authors and readers. Second, the web does not consider its comments seriously. Third, even the editors know there is some false information on it, they are feared people may find it out and say some nasty words to uncover the mistakes on it. No matter what reasons, the public could not give the trust to an untranspartent web.

Hard to read simply refers to either the content is difficult to understand or the web design is annoying people from reading. All these point to a cheap quality website.

Some websites are really rookie in terms of design, put a lot of pictures on it. On the one hand, it takes a great space to cover the blanks. On the other hand, it makes people feel spammy.

Some information looks ridiculous, too easy to tell it is false, and people just know they are fooled. Such information if easy to find on websites, and websites with such information can never have good viewer figure.

Trust is hard to built, but someone said if a website could give them answers they want, and make them feel it is a comfortable place to visit, they can give them the trust.


Is it a sign of more openness when nasty comments over Bo Xilai case can be put on blog by the public?

The trial of disgraced Chinese politician Bo Xilai has started for a couple of days, foreign media named the trial as ‘ trial of century’ or ‘show trial’ to define the baby step of China’s democracy improvement.photo_1379653462024-1-HD

As a media major student, no matter what charges Mr Bo is facing to, I cannot get clear whether he is guilty or not. (Even the investigator from the Central Discipline Inspection Committee had to use 18 months investigations to give the open trial, and they still messed up every evidence that they thought can make Mr Bo confess his charges for his performance on trial).

However something interesting happened during Mr Bo’s whole case. Censorship in China is known worldwide. The Chinese government has long tried to keep a tight rein for online contents in order to prevent any challengers to its political authority. Google’s battle with the Chinese government over Internet censorship and the jailing of Chinese activist Liu Xiaobo also helped to draw increased attention to censorship policy in China from international society. In 2010, the Chinese government revised its existing law, which extended requirements to Internet companies and telecommunications operators to cooperate with Chinese authorities in investigations into leaks of state secrets. Even Google, Yahoo, to name just a few, have to follow the rules to keep a relationship with Chinese government if they want to do business in China. Now they all have censored version in China’s market.

Sina Weibo, copycat of Twitter, has strict censored functions itself from the beginning of its entrency of people’s social life. It contains a great number of backlisted keywords that the public is not allowed to use on it, especially the sensitive words in critical moments, like political power transition, or big scandals happening. Also, you cannot put central government leaders’ names on it. However, if you pay attention to Bo Xilai’s scandal, from the very beginning of his scandal, you can joke everything about him on blog. The freedom the public had was like they were living in America. But if you dare retweet or write some fake coups about Beijing, you would definitely be arrested.

Go back to continuing talking about Bo Xilai’s recent trials, foreign journalists and the public alike are not allowed to go into the courtroom. Only information outside the courtroom can get is through the court’s Weibo. I am wondering, if the government wants to democratize its trial procedure, let it be openness, why foreign journalists and the public are not allowed to go into the courtroom? If the government does not want the trial be revealed, why the court blogs some details? Why either the state run TV station or newspaper give Bo Xilai warning for his dismissing everything that he might be guilty before the trial give the final sentence?

Despite the political factions infighting got involved in Bo Xilai’s case, what the government is doing for influencing and redirecting the public opinion through censored tools? Who is the one that should be responsible for the public’s comments on Weibo or other social media? The public themselves or the government?

It is believed that mass media has the responsibility to help strength and support the democratic process as a watchdog. Besides, mass media take the accountability to lead the public to a right direction. In Bo Xilai’s case, single direction towards criticizing Mr Bo through social media, without any bountries, even no restrictions in moral sensce, quite the conturary, no comments were allowed to express the public’s will in terms of social phenomenon and policy, this is definitely not a necessary procedure in the process of democracy.

What the public should do is to take responsibility for their comments to the author as well as the contents they are commenting. When give the comments, considering the moral issues. The government should not put the public as the political infighting tool, instead the government should give as more freedom as the public should preside, let the public speak their will out, let the media do what they should do without any restrictions and pressure. That’s where the hope lies that can wipe out the bribery, corruption, and abuse of power.


Privacy issues cannot be protected only by progressed technology

Are social networks becoming a part of your life? Or have they been a part of your life? And now do they give you trouble and cause you to struggle? Do you still want to use them because it is so convenient to get connected with your friends or are you afraid to use it for the troubles you’ve been through?

One of my friends named Vicky comes from a developing country, but she was born in a rich family. Vicky has an overseas education background. After she finished her study, her family helped her get a good job in her country. However, most of her colleagues are from average families, they are conservative, and never willing to spend too much money on expensive items, let alone luxury brands.71_041005_starbucks.jpg.CROP.original-original

Vicky has some western people’s habits due to her overseas living experience. For instance, she loves coffee, and always grabs a cup of coffee in the morning. One day, she bought a Starbucks coffee, and took a picture of it, then put the picture on her blog. She just wanted to show people her daily life, which she felt  was kind of boring, calm, and routine. Starbucks coffee is expensive, especially in developing countries. For her colleagues, drinking such expensive coffee is totally unacceptable. No one wrote nasty comments on her blog, instead, they gossiped about her drinking Starbuck coffee in private. This affair made her very stressed for quite a long time.

The boom in social networks ususally is fed by proactive participators, and it also can be described as a form of participatory user-generated content. Most content we see on social networks are based on user’s uploads and shares. On the one hand, content connects people and their friends more strongly than ever before, and causes people to become more informed. On the other hand, social network based on people’s share of their daily life stuff makes users more exposure. Sometimes people cannot stop others who they do not want to know their privacy to see it. Even though there are settings that provide people to choose their preferred approach of sharing, but there is still a chance to leak their privacy. All these settings have done is to minimize the opportunity of leaking. It will never give the users a 100% guarantee that their privacy will never be known by people they do not like cause the original purpose of uploading or writing is sharing information. This is why some people choose not to use social network even under the condition that they can set the particular person that cannot visit their homepage.

In order to cater to diverse audiences and attract more people to join in social networks, social networks changed formats based on language, the interests of the public, entertainment requirements, and so on. All these things are making people’s lives much easier. Some people become popular on social networks by updating and sharing their information. Sometimes, you don’t have to look up the news, and you still know what happened by watching the shared contents and links. The dialogue section allows people to text each other without any charges. All social networks are working with the effort of satisfying users’ demands. However, all these efforts still cannot stop attacks like what my friend Vicky went through.

Privacy issues are annoying people who are willing to use social networks, even though a lot of efforts have been put into protecting people from being attacked either in terms of data privacy for properties or in terms of content privacy for users’ feelings. It is obviously not good enough given what has happened to Vicky. Besides, privacy issues are affecting the content which people are willing to share, some content people do really care may not be shared for consideration of privacy. This is decreasing the reciprocal actions among friends.

Social networks do have progresses in data privacy protection, and it seems all the social network runners are trying to do their best to improve the privacy security. In my friend Vicky’s case, only improved technology is far enough to protect people’s privacy; moral issues should be talked about when it comes to privacy protection. Morals rather than technology are the root reason that privacy should be protected.