Make the audience trust us

Trust used to be discussed in a relationship, either the relationship between you and your lover, or the relationship with your colleagues. Most people have experience feeling that it is hard to build trust, but easy to lose it. The more mistakes you make, the easier people loose trust in you. The more lies you tell, the harder it is to make people trust you again.

trust-tornWith the digital media coming to everyone’s life, the topic of trust is not restricted to relationships any more. We started to discuss how we can get trustworthy information from websites, and how websites can make people give trusts to them. I saw an article talking about the reasons that can make a website lose trustworthiness, and these reasons are listed below:

Too many ads or advertising in general.

Little or no original content.

Too much design and too little content.

No clear indication about the purpose of the site.

Comments are closed.

Hard to read.

Looks spammy.

You just know.

To be honest, I like advertisements, especially creative ads. Ads can be very informative, and tell you the latest shopping information. Sometime, ads can be a visual enjoyment for me, with a sexy woman or buff guy in a medieval artistic background, or breathing fresh air in hilly mountains. However, most of the time, I am surfing the net for information for my essays or some serious stuff. Imagine when you are serious with something, an ad with low quality just pop up, flashing and distracting your attention, you may get pissed off and started to question the quality of the website.

Great writers are always willing to put their articles on prestige website, cause they know they don’t have to worry no one will see their headlines. A website with little or no original content means its popularity is less ideal. Less popularity does not implicit the information is wrong, but people may doubt its reliability if it is not peer reviewed.

Some websites full of pictures, with only a few words on it. It is hard for people to understand what information the websites want to inform the audience. Such websites usually have a small number of reviewers, let alone the credibility issues that people would think about.

Websites are supposed to be clear about its purpose of existing. This is important to both the founders of website as well as the readers. For the founders, the main purpose of setting up a website is to make profit from it. No clear indication of information can decrease the reader number. Besides, readers may feel confused for its not cleared main point.

Some websites do not allow the readers to write comments below its contents. There are some considerations for closing the commentary. One is, the website is not designed to have an interactive way between authors and readers. Second, the web does not consider its comments seriously. Third, even the editors know there is some false information on it, they are feared people may find it out and say some nasty words to uncover the mistakes on it. No matter what reasons, the public could not give the trust to an untranspartent web.

Hard to read simply refers to either the content is difficult to understand or the web design is annoying people from reading. All these point to a cheap quality website.

Some websites are really rookie in terms of design, put a lot of pictures on it. On the one hand, it takes a great space to cover the blanks. On the other hand, it makes people feel spammy.

Some information looks ridiculous, too easy to tell it is false, and people just know they are fooled. Such information if easy to find on websites, and websites with such information can never have good viewer figure.

Trust is hard to built, but someone said if a website could give them answers they want, and make them feel it is a comfortable place to visit, they can give them the trust.


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